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Contest Rules

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE 18 YEARS OR OLDER AS OF DATE OF ENTRY. THIS CONTEST IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES. YOU ARE NOT AUTHORIZED TO PARTICIPATE IN THE CONTEST IF YOU ARE NOT LOCATED WITHIN THE 50 UNITED STATES OR THE DISTRICT OF COLUMBIA.

Contest begins on 7/8/08 at 12:01 AM ET and ends on 12/31/08 at 11:59 PM ET. To enter, log on to www.knockoutthefat.com and submit your ideas on how “The Knock Out The Fat Show” (“Show”) Participants (“Participants”) can reach their weight loss goal. Ideas can be submitted as videos or in text form. Video submissions are limited to five (5) minutes maximum length and text submissions are limited to 1000 words maximum length. Ideas are to be submitted for individual Participants. Any submissions addressed to all contestants will be disqualified. Ideas can also be submitted via US Mail. Just hand-print your name, complete address, daytime phone number and date of birth on a 3 1/2” X 5” card and mail it along with your submission to: “Knock Out The Fat Contest, 230 Park Ave. South, New York, NY 10003. By entering, each entrant warrants and represents the following with respect to their submission: (a) entrant is the sole and exclusive owner of the submission; (b) the submission is entrant’s own creation and is 100% original; (c) the submission will not infringe on any rights of any third parties; and (d) any third parties appearing in the video submission have given entrant appropriate consent to be filmed and used as permitted herein. No copyrighted material will be considered in this Contest without permission from the copyright owner.

Applica, Inc. employees, officers, directors, agents and representatives (and their immediate families (mother, father, sister, brother, child, husband, wife)), and those living in the same household of the foregoing, or Applica, Inc. subsidiaries, affiliates, distributors, retailers, suppliers, advertising and promotion agencies, and anyone connected with the production and distribution of this Contest are prohibited from participating in the Contest.

Participants will review submissions on a monthly basis and each will choose three submissions (“Finalists”) based on the following equally weighted criteria: (i) originality of submission, (ii) effectiveness of submission in achieving Participant goals, and (iii) applicability of submission to Show. All submissions not selected as winners will be disregarded. Once selected by Participants, Finalist submissions for the applicable month will be posted on www.knockoutthefat.com for a two-week period where consumers will vote to determine the winning submission for each Participant. Consumers will use the aforementioned criteria for judging the winning submissions. The submissions receiving the most votes for each Participant, each month, will be the Grand Prize Winners for that month. The submissions receiving the second most votes for each Participant, each month, will be the Runner Up Winner for that month, and the submission receiving the least votes for each Participant, each month, will be the Second Runner Up Winner for that month. Additionally, there will be one (1) Overall Grand Prize awarded for the best submission received for each Participant over the six (6) month duration of the Contest (for a total of four (4) Overall Grand Prize winners). After six (6) months of Grand Prize Winners have been determined, all such Winning submissions will be posted on www.knockoutthefat.com where consumers will vote to determine the Overall Grand Prize Winner for each Participant. All votes for the Overall Grand Prize Winners must be received by 11:59 PM ET on 12/22/08. Consumers will vote for Overall Grand Prize Winners based on the following equally weighted criteria: (i) originality of submission, (ii) effectiveness of submission in achieving Participant goals, and (iii) applicability of submission to Show.

The odds of winning depend on the number of eligible entries received for each month’s judging. All entries must be received by 11:59 PM ET on 7/25/08 following Show #1; 8/22/08 following Show #2; 9/19/08 following Show #3; 10/17/08 following Show #4; and 11/21/08 following Show #5. Finalists will be selected and their submissions will be posted on www.knockoutthefat.com on a monthly basis on or about 8/1/08 following Show #1; 8/29/08 following Show #2; 9/26/08 following Show #3; 10/24/08 following Show #4; and 11/28/08 following Show #5. Monthly winners will be posted on www.knockoutthefat.com on or about 14 days thereafter. Overall Grand Prize Winners will be notified and announced on or about 12/31/08. All decisions are final.

By participating, entrants agree to be bound by the Official Rules. Applica, Inc. (“Sponsors”) are not responsible for lost, late, misdirected, damaged, illegible, stolen, incomplete, misaddressed or postage-due entries or any entries not received for any reason, including by reason of hardware, software, browser or network failure, malfunction, congestion or incompatibility at Sponsors’ websites or elsewhere. Sponsors, in their sole discretion, reserve the right to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of the rules. Sponsors further reserve the right to cancel, terminate or modify any promotion not capable of completion as planned, including, without limitation, by reason of infection by computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort. Sponsors also reserve the right to cancel or modify this Contest in the event an insufficient number of entries are received that meet the minimum judging criteria. In case of dispute as to identity of online entrant, entry will be declared made by the authorized account holder of the email address submitted at time of entry. “Authorized Account Holder” is defined as the natural person who is assigned an email address by an Internet access provider, online service provider, or other organization (e.g., business, educational, institution, etc.) responsible for assigning email addresses or the domain associated with the submitted email address. All entries become the exclusive property of Sponsors and will not be acknowledged or returned. Employees of Sponsors, their respective parent companies, and the immediate families or persons residing in the same household of each are not eligible to participate. Void outside the 50 United States and District of Columbia and where prohibited. Subject to all federal, state and local laws and regulations.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

Each month, Four (4) Grand Prize winners (1 Grand Prize winner for each Participant) will receive a set of PowerBlock Dumbells. Approximate retail value: $400 per pair. Four (4) Runners Up (1 Runner Up winner for each Participant) will receive their choice of gift certificate redeemable through either Spafinder or Bally’s. Approximate retail value: $300 per certificate. Four (4) Second Runners Up (1 Second Runner Up winner for each Participant) will receive their choice of gift certificate for purchase of clothing, redeemable through either Target or Foot Locker. Approximate retail value: $200 per certificate. One (1) Grand Prize, One Runner Up (1) and One Second Runner Up (1) winner will be selected for each Participant per every four (4) week period throughout the six (6) months of the contest. Additionally, Four (4) overall Grand Prize winners will each receive a $2500 cash prize. Total approximate retail value of all prizes combined: $28,000.

Winners have 14 days from date of notification to claim prize. Income and other taxes, if any, are the sole responsibility of the winner. Winners will be required to sign and return an Affidavit of Eligibility and may be required to sign and return a Liability/Publicity Release, where legal, within 14 days of prize notification. If any winner is considered a minor in his/her jurisdiction of residence, Affidavit of Eligibility and Liability/Publicity Release must be signed by his/her parent or legal guardian. Sponsor will send Prizes via mail within 30 days of receiving a satisfactory Affidavit of Eligibility. Except where prohibited, participation in this Contest and acceptance of prize offered constitutes consent that Sponsors may use Winner’s name and likeness for editorial, advertising and publicity purposes without further compensation. By entering, entrants and Winners release Sponsors, their respective parent companies, subsidiaries, affiliates and respective directors, officers, employees and agents from any and all liability for any injuries, losses or damages of any kind caused by any prize or resulting from or in connection with, preparation for, travel to, or participation in Contest, or acceptance, possession or use/misuse of any prize, or participation in any Contest-related activity and for any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action. In the event of noncompliance with any requirements, if any winner cannot be contacted within 14 days of first notification attempt, or if prize or prize notification is returned or is otherwise undeliverable, prize may be forfeited and awarded to an alternate winner. Upon prize forfeiture, no compensation will be given. No prize transfer or cash substitutes allowed, except at Sponsors’ sole discretion, in which case a prize of equal or greater value will be substituted. Entrants who do not comply with these rules or attempt to interfere with this Contest in any way shall be disqualified.

Sponsors will be collecting personal data about entrants online, in accordance with their privacy policy. Please review the Sponsors’ privacy policy at www.knockoutthefat.com/privacy.html. By participating in the Contest, online entrants hereby agree to Sponsors’ collection and usage of their personal information and acknowledge that they have read and accepted Sponsors’ privacy policy.

For the names of the contest winners, send a self-addressed, stamped #10 envelope to: Knock Out The Fat Contest Winner, 230 Park Ave. South, New York, NY 10003 after 12/31/08.

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